Cinebarre caters to an adult clientele and strives to offer an entertaining and mature environment."Īt SMG, you'll find pizza, burgers and apps (crab cakes, cheese fries, sliders) on the menu - and maybe a few things you wouldn't expect: ribs, for instance.
No children under 3 years old are allowed, except on Cry Baby Day. Anyone under 18 must be accompanied by a responsible adult over the age of 21. The theater's website makes it clear who the target audience is: "Cinebarre is an 18 and up establishment. "We do play G movies and offer a 'Cry Baby Day' where kids of any age are welcome." Yet, kids eat free every Monday rather than Tuesday. "Cinebarre definitely welcomes families, but kids under 18 must remain seated with an adult parent or guardian at all times," Cinebarre general manager Chris Hatfield says. SMG even has special summer programming for the kids that will feature classics such as Charlotte's Web, Chicken Run, Shrek and more. He says there was a perception that the previous theater "shunned children beginning at 8 o'clock," and says, "We're the opposite." "We are very family-oriented," says Jones about SMG. While both theaters are open to the kiddos, it's ironically the hip, Uptown spot that welcomes them with open arms.
(One could argue that what was there before was a downtown movie theater, but really, it was more a nightclub with a movie theater attached.) The other megaplex caters to a suburban crowd. One (SMG) is decidedly urban and gives Charlotte a real downtown movie theater. The two are more alike than they are different.
The concept of pairing hearty food (in addition to the standard, yet perfect, popcorn and Milk Duds), drink and films has only recently returned: Studio Movie Grill took over what used to be Mez in the EpiCentre in February while its competitor, Cinebarre, opened last August in the old Arboretum Cinemas space. "But if I could've ordered a cheeseburger, fries and a milkshake while I watched, it would've been that much better."Īt various points in the 1980s and '90s, Charlotte had at least two food 'n' film establishments (Silver Screen Café and Cinema and Drafthouse), but they've long been shuttered. But in retrospect, the Studio Movie Grill chef feels there was something missing from the experience - food. He recalls being spellbound by Star Wars as a kid.
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